Jabari Own It
Campaign
DISCIPLINE
Conceptual
Art Direction
Digital design
Create a high-reach and engaging campaign for Edgars Active private label streetwear brand to the urban hustler age 18–25.
BRIEF
The idea was to get the best young SA talent on to MTv by creating a platform to feature them in a music video with 2Lee Stark. This was done using 3 social media influencers in different categories (freestyle singing, dancing and football) to crowdsource the talent across the country.
SOLUTION
Creative Direction: Tristan Vogt
Design: Stuart Ponton, Carel Christie, Charlette Hepworth, Chris Engelbrecht, Shan Gray
Copy: Danny Druion, Alison Cordeiro
Photography: Sherilea Gasper
Social Media: Pipa Malec
CREDITS
