The Miyley Club
DISCIPLINE
User Interface design
Branding design
Digital design
Create an iconic and approachable brand identity for an exciting smoothie company that targets the Gen Z and reveal how this could be interpreted in to a website and mobile app.
BRIEF
We embark on a creative exploration into the world of Gen Z's love for the retro age by making healthy living a vibe. Drawing inspiration from their distinctive fashion style and music taste, we craft a bold and dynamic brand immersed in a palette of vivid colours, our design journey finds its roots in two iconic destinations: Palm Springs and Bali. These evocative locales serve as our muse, influencing the visual direction and infusing our brand with a sense of wanderlust.
SOLUTIONS
Concept design, Art direction and Design: Charlette Hepworth